Just a guy from Turlock: Michael Chiarello and lifestyle marketing

Michael Chiarello with guests at a past Bud Break Party (above) and with his own budding progeny, Aidan (below)Photos from NapaStyle.com and ChiarelloFamilyVineyards.com Michael Chiarello is at home, making risotto alla primavera for 130 or so of the best customers of Chiarello Family Vineyards. He tastes a bit of the rice and parmesan cheese mixture,…

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Communities — virtual and otherwise

The future of community?Photo from smh.com.au (Sydney Morning Herald) Writing, by its nature, is a solitary undertaking. Reading, too, is done mostly on one’s own. So why not bring writers together with readers in a virtual community? Redroom.com is the one of several social networks devoted to the love of literature. Yet, it is pulling…

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Grotto Dwelling

Lunch in The GrottoPhoto from sfgrotto.org This month, I’ve been spending time at The Grotto, the famed San Francisco writers’ community which is home to such West Coast literary luminaries as Po Bronson, David Ewing Duncan, ZZ Packer, Jason Roberts, Julia Scheeres, Ethan Watters, and many others. One of my favorite parts of making the…

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Mondavi as a case study

Harvard case studies probe for the veritas behind business decisions. The Harvard Business School has done six case studiesMichael Porter, a Harvard professor who wrote The Competitive Advantage of Nations, a book that I read and found fascinating after being assigned it many years ago in business school. Although I wouldn’t recommend them as bedtime…

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Yes, Chef!

Gareth Blackstock, aka Lenny HenryPhoto from Siegler.net Some people find gardening shows relaxing. Others love watching playful otters frolic with each other in nature documentaries. Give me the red meat and raw savagery of the kitchen anytime. First, I tore through Anthony Bourdain’s Kitchen Confidential, which I found hugely enjoyable and not a little bit…

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The Aging King of the Napa Valley

California Governor Arnold Schwarzenegger greets Margrit and Robert Mondavi at the December ceremony inducting Robert into California’s Hall of Fame.AP Photo by Steve Yeater One of the questions I’m often asked when I talk at library fundraisers or with book groups about The House of Mondavi is how Robert Mondavi is doing. Still referred to…

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Vinography – 2008 Best Wine Blog Award

Suggested wine pairing? Ask the go-to guy.Photo by justinsomnia.org Alder Yarrow and I had lunch together today at Taylor’s Automatic Refresher at San Francisco’s Ferry Building. After noting the $100-plus bottles of Shafer Hillside Select, Quintessa, and Blackbird Vineyards wines on offer at a take-out place that serves $8.99 burgers and $3.99 hotdogs wrapped in…

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